re: "By all means, tell advertisers (and mean it) that they don’t run the news operations."...
how do you *mean it* if advertising is what makes your business work? (wouldn't they know you are bluffing?) you say yourself the advertisers are the main customers because they are the ones doing the heavy paying; what would stop them from turning around and giving their money to those of your competitors who would accommodate them? unless you are talking about some industry wide pact and aren't those destined to fall apart especially under the kind of serious financial troubles we are seeing today?